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New Era

Sid Lee gave the mandate to Meduzarts to create an ad image for New Era that could be used as a template for a campaign, so that all the caps that were shot in an identical manner could be retrofitted into the psd easily. I created the entire image, giving the impression the caps are stuck in ice, and making sure the psd was simple to use and the caps easily interchangeable.

Client: Sid Lee, Meduzarts
Copyrights: New Era

Date February 15, 2014

Client Meduzarts, Sid Lee, New Era

Categories: Advertising Retouching